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We started VitalFit as a part of our grad school thesis project at Babson. What was a gripe with commissioned sales clerks, flashy marketing, and lack of industry accountability turned into our full-time venture! However, it was a back injury from playing basketball that actually led us to our first product.
Sick of taking ibuprofen and having no luck finding a natural alternative we felt like something was missing. Eventually, we came across tart cherry juice, which was surprisingly effective and began working on the way to best deliver its effects and apply it to the health and wellness space.
At the same time, we noticed a gap between performance and lifestyle products. There were tons of products for athletes and tons more for general wellness, but few that were meeting in the middle for a fitness-conscious, working professional. All of these events contributed to us moving forward with VitalFit.
Natural in all ways, always.
Nothing artificial. Never preserved. Filler-free. Organic when possible. Additive-Free without question. Just a handful of exceptional plant-based ingredients to help you move, recover, and function at your best. We like to keep things easy to understand and even easier on your stomach.
Picked for purpose, not trends.
In an industry dominated by buzzwords, we're picking ingredients based on what they do, not how they sound. Every product starts with a problem, and each ingredient has a part in solving it.
Eye on design.
There’s nothing to hide, so we design packaging that looks better on your counter than in your cabinet.
Cameron Fischer (left) - Founder
Cameron brings his eye for detail and design, passion for brand strategy and mission to modernize the supplement industry to VitalFit every day.
Growing up in a medical family, Cameron naturally gravitated towards the health and wellness space. He quickly learned the value of a holistic approach towards personal health, and noticed significant gaps in the application of a holistic approach in healthcare.
After graduating with a B.S. from the University of Pennsylvania and earning his Master’s Degree from Babson College, Cameron combined his longstanding interests in personal health and wellness crossed paths with his studies and what started as his thesis project in business school turned into his career—VitalFit Nutrition.
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Alfred Schofield (right) - Founder
Alfred brings his innovative, entrepreneurial perspective and new product development experience to creating a better way to supplement health needs, naturally.
Alfred grew up in a small town on Cape Cod, MA. where he got his first taste of entrepreneurship through his family business: a local general store that his parents had purchased with the vision of restoring to its former glory. Thrust into a role far beyond his years, Alfred quickly learned what it took to grow and manage a business while engaging with the community that it served.
Alfred graduated with a B.S from University of Massachusetts and received a Master’s degree from Babson College where he and Cameron met and founded VitalFit.
Cameron (email) [email protected] || Alfred (email) [email protected]
At VitalFit, we want to change the way supplements are fundamentally designed—and we’re not just talking about improving transparency, using quality ingredients and staying gluten-free, which we do. We mean flipping the product development process on its head by inviting the wellness community into our design process to create products we not only need but are comfortable using.
From problem discovery to ingredient selection, product feedback to packaging design, we collaborate with forward-thinking wellness experts, fitness professionals and everyday health-conscious people to build a novel brand with innovative products.
