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Every product starts with a problem, and each ingredient plays a part in solving it.
We hate the idea of creating from behind a screen, which is why we start in the field, immersing ourselves in the local wellness scene. Our "wellness think tank" of fitness instructors, workout enthusiasts, and everyday wellness gurus help us discover problems that need solving. From tackling soreness to find natural alternatives, our products start with you—the pioneers in modern wellness.
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Problem in hand, we go to our incredible in house team of specialists to work on a solution. We pull aspects of integrative, preventative, and naturopathic medicine to help identify innovative, natural ingredients that are all function—no bs.
We make sure to pair complementary ingredients in therapeutic doses in the right ratios for maximum benefit.
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Carefully vetted. Meticulously Sourced. Integrity is everything.
When it comes to production, we like to keep our hands on every step of the process. We're people, people, which is why we build real relationships with our with farmers and suppliers that care just as much about their products as we do.
We hand select each ingredient, inspecting for quality, potency, and bio-availability. Clean ingredients with a story made by people who care. Nothing artificial. Never preserved. Additive-free without question.
From doctors to instructors, collaboration is key. We're nothing without out our advisers who keep us up to date and constantly creating.
Lionel Bissoon, M.D.
Integrative Specialist
Guldal Caba, Ph.D
Naturopathic Specialist
Michael Kanter
Natural Products Specialist
KARA LENNON
Spin, Bootcamp, Bar.
ALY RAYMER
Spin, Yoga.
CHRISTINA MOOCH
Spin, Bootcamp, Marathon.